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The Rise of the Micro-Influencer
In recent years, the world of influencer marketing has seen a shift towards a new type of influencer - the micro-influencer. These individuals may not have millions of followers like traditional influencers, but they have a highly engaged and loyal audience that trusts their recommendations.
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6 Marketing Strategies for Effective Micro-Influencer Management
Planning: When it comes to micro-influencer management, having a solid plan in place is crucial. Identify your goals, target audience, and budget before reaching out to influencers. Research: Conduct thorough research to find the right micro-influencers for your brand.
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